HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt).
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt).
Avis (9)
18 Juillet 2015Another great collection buy not nearly as deep as other HBR collections
I've read a few of these HBR collections and they really are quite valuable but I found that the articles in the later part of the books seem to tail off.
31 Mars 2015Provides tactics to target consumers that best align with products and further how to manage and ...
A millennial guide for strategic marketing.
9 Mars 2015Fairly good compilation
Most articles are must-read texts.
13 Octobre 2014Five Stars
Excellent quality!!.
3 Septembre 2014Five Stars
Great collection of articles.
2 Juillet 2014Four Stars
Very nice collection of the "best of the best" articles!.
28 Juin 2014The gold standard
HBR still has the best management books on most topics: marketing is no exception.
6 Avril 2014Contains Both Useful Up-to-Date and Classic Articles
The key distinction between a traditional and a customer-cultivating company is that one is organized to push products and brands whereas the other is designed to serve customers and customer segments.
15 Mai 2013How the right strategy can help create or increase demand for whatever is offered
This is one in a series of volumes that anthologizes what the editors of the Harvard Business Review consider to be the \"must reads\" in a given business subject area, in this instance strategic marketing.