Marketing As Strategy
31,71 €
Vous économisez 1,18 € (4%)Voir sur Amazon
Vous économisez 1,18 € (4%)Voir sur Amazon
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Marketing As Strategy
Avis (10)
7 Janvier 2015Five Stars
Good book.
17 Juillet 2011Brilliant book
I came across this book and wanted to read it.
16 Septembre 2010Some good insights in an average text
This book is more like a collection of reasonable \"train of thought\" chapters that seem to have been woven into an overall structure.
17 Décembre 2007An essential book for marketing strategists
The expertise of specialized, internal departments has enabled modern corporations to become more competitive and profitable.
27 Juin 2007marketing under a new light
This is a very good marketing book.
10 Août 2006Marketing as Strategy: Not Necessarily
Marketing as Strategy follows the assumption that marketers have lost their seat at the big table because they no longer address the heavy strategic lifting in their respective companies.
10 Mars 2006Obtuse
This is so buzzword laden, I really couldn't make out what the guy was driving at.
24 Février 2005Marketing & Value
We live in a service economy but pump our own gas.
8 Octobre 2004Three Vs for Victory
Because there are already so many excellent books on marketing (e.
15 Septembre 2004Marketing function: From the existing crisis to a new role
It is ironic that while still more firms increasingly talk about customer-focus and CRM, the marketing function is losing ground to other functions in the firm when it comes to driving broad organizational initiatives to create value for the customer.