Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version)
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version)
Avis (5)
24 Février 2001wholistic approach towards pricing
The authors took a wholistic approach towards pricing.
17 Novembre 2000Both academically sound and extremely practical
Very readable.
28 Août 2000Superb guide to pricing as business strategy
Written with great clarity, "The Strategy and Tactics of Pricing" is a phenomenal book.
12 Août 2000Gem whose value is much higher than its sale price.
Thomas Nagle and Reed Holden successfully demonstrate with practical examples that strategic pricers are diplomats rather than generals, contrary to common belief.
20 Juillet 1999This is the definitive text on pricing
This book is so good, I've solidified complex consultant-client relationships by simply repeating things I'd read in the book.